Making mistakes is okay but not correcting them is the flaw which
leads us to failures. So along with few content
marketing experts, I have created some pointers which will tell
what mistakes you are making in regards to Content Marketing Strategy and how
you can solve it without worrying too much.
80% matter of any marketing strategy depends on the content.
That’s why most of the expert say that this form of marketing is the most
effective and efficient marketing strategy available in the hands of marketers.
When I asked one of the experts of this industry about what does it include, he
laughed and said you have to do nothing, just write few thousand-word write-up
of good quality at least four-five times a week along with a few search engine
optimization techniques and insightful visuals with informative content and you
are good to go. He said just for all
this.
The work is just only for those who are willing to do it right as
well as know how to do it right.
Mistake: Quality
of the content. A poor quality content will not get the
attention you are seeking rather there are chances that google will put it on page
no. 31 in its search results. It is not a fish market where you can sell
anything or everything.
Solution: Content
Marketing Experts openly says that don’t
take readers for granted. Give them the right
thing to read and see your rankings by yourself. You won’t need outer help to
make it seen. Now the important question is what should you do? Spend your
money on the right people who knows about content writing. Few pointers – try
to bring a consistent style in writing, avoid typos, and put good graphics.
Mistake:
Useless Content. If after reading your content user is ready
to pull their hair then it means the reader will make sure that you will not
have any more readers. If a perfectly written article is not solving the need
of the reader then it is no better than the poorly written article.
Solution: Take the
example of this article only if I share only the mistakes with you without any
explanation or solution, then it will not solve your problem and you will move
on to some other website. You should research the market about what are the
questions they are looking answers for which is relevant to your business and
write about that similar topic.
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