Common Content Marketing Mistakes Corrected By the Content Marketing Experts (Part II)

Just like the previous part of this write-up, I am again going to share few more mistakes and their corrections.  All this content is created by discussing with the content marketing experts so try to pay heed to all the points mentioned below. These mistakes are very common and silly mistakes but if you can correct and do not repeat them then there are chances that you will rule the world of content marketing.

Mistake: Teach instead of selling. The main idea of content marketing is to guide the reader first then sell the product. But the common mistake we do is that we start selling instead of guiding them.

Solution: My marketing professor always taught us that firstly make people realize about what are the problems they are facing then tell them how you can solve that problem through your product. Similarly, in content marketing, you should guide the reader about what is the solution of the problem and whom should they contact for the same. Anyhow by seeing your video or company’s name they will visit you first only.

Mistake: No research work. Content marketing experts always say that every word should be written only after a complete research on the topic but people don’t do it. One should know what they are talking about before writing the whole write-up.

Solution: Suppose you wish to write an article on grammar usage in write-ups then it's better you do a thorough study on grammar before writing the tips and the better option is keep a grammar book in front of you for reference. Write everything but only when you are sure that it is the right thing to say or write.

Mistake: Goal Uncertainty. You wrote the content but didn’t know how it is going to be used or why it is being used then the content is meaningless.

Solution: suppose you are a movie director and the writer gives you the script in the form of the article instead of dialogues. Then that script is of no use to that director as it is not meeting his goal of making the movie. Similarly, whenever you write content think where it is going to be used and what for? Else instead of helping the business it will take it on a downward spiral.

Selecting the Best Internet Marketing Consulting Services

Choosing a right internet marketing consultant is a very important decision for your business and is also a brainstorming and confusing task. A lot of queries come into your mind while taking this decision such as the experience of the company, their authenticity, success rate etc.

If you also are in dilemma of choosing the best internet marketing consulting services, you don’t have to worry about it. In this article, we have discussed few parameters to keep in your mind that will help you in selecting the right one.

With the help of a genuine marketing consulting firm, you will find different solutions to boost your business sales and profitability.

First of all, you should check for how long the company has been serving this industry. Choose the one that has more number of years of experience. The experienced player will handle situations more easily. They know various strategies and tactics to promote your business and will also help in brand management.  

Secondly, check for the reputation of the firm in the market. Search on the internet for the company’s profile and also read reviews about them. People often share their experience on the internet about the companies. By reading their reviews and feedback, you can easily decide which one to hire.

Choose the one that gives a guarantee to bring positive results. Also, they should have a huge list of the portfolio to show. By looking at their portfolio, it will be easy for you to trust them.

Check for their team members. The team members should be well-qualified and experienced.

Last but not the least, also check for the money they will charge. Discuss with them about their price and working hours.

So, these are few factors you should consider before selecting a right firm. It is advisable to thoroughly research on the internet and consider all the above factors carefully. You should also ask your friends or family members whether they know any reliable marketing firm. After analyzing all the parameters, select the one whose services suits your business requirement and also falls in your budget. Hope this article will help you. Good Luck.  

Common Content Marketing Mistakes Corrected By the Content Marketing Experts (Part I)

Making mistakes is okay but not correcting them is the flaw which leads us to failures. So along with few content marketing experts, I have created some pointers which will tell what mistakes you are making in regards to Content Marketing Strategy and how you can solve it without worrying too much.

80% matter of any marketing strategy depends on the content. That’s why most of the expert say that this form of marketing is the most effective and efficient marketing strategy available in the hands of marketers. When I asked one of the experts of this industry about what does it include, he laughed and said you have to do nothing, just write few thousand-word write-up of good quality at least four-five times a week along with a few search engine optimization techniques and insightful visuals with informative content and you are good to go.  He said just for all this.

The work is just only for those who are willing to do it right as well as know how to do it right.

Mistake: Quality of the content. A poor quality content will not get the attention you are seeking rather there are chances that google will put it on page no. 31 in its search results. It is not a fish market where you can sell anything or everything.

Solution: Content Marketing Experts openly says that don’t take readers for granted. Give them the right thing to read and see your rankings by yourself. You won’t need outer help to make it seen. Now the important question is what should you do? Spend your money on the right people who knows about content writing. Few pointers – try to bring a consistent style in writing, avoid typos, and put good graphics.

Mistake: Useless Content. If after reading your content user is ready to pull their hair then it means the reader will make sure that you will not have any more readers. If a perfectly written article is not solving the need of the reader then it is no better than the poorly written article.

Solution: Take the example of this article only if I share only the mistakes with you without any explanation or solution, then it will not solve your problem and you will move on to some other website. You should research the market about what are the questions they are looking answers for which is relevant to your business and write about that similar topic.